Reviews on Google and social media are crucial for several reasons:

1. Trust and Credibility: Positive reviews build trust among potential customers. People are more likely to trust a business with numerous positive reviews, as they reflect real customer experiences.

2. Improved Visibility: On platforms like Google, businesses with higher ratings and more reviews tend to rank higher in search results. This increased visibility can lead to more traffic and customers.

3. Customer Feedback: Reviews provide valuable feedback for businesses, offering insights into what customers like and what can be improved. This can guide business strategies and customer service improvements.

4. Social Proof: In the world of social media, reviews act as social proof, influencing the decisions of others. Positive reviews can sway potential customers who are influenced by the experiences of others.

5. Competitive Edge: In competitive markets, a higher number of positive reviews can be the deciding factor for customers choosing between similar businesses.

6. Increased Engagement: Responding to reviews, both positive and negative, shows that a business values customer feedback and is engaged with its clientele, fostering a sense of community and loyalty.