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Why custom visual content is KEY for online bookings in the Leisure industry

Posted:
18 October 2023
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Why custom visual content is KEY for online bookings in the Leisure industry
Why custom visual content is KEY for online bookings in the Leisure industry

Grabbing your audience's attention is more challenging than ever. Using generic stock content and putting some advertising money behind it doesn't cut it anymore.

🎯Why Customization?
One size fits all might work for bathrobes but certainly not for marketing. Your audience is diverse. Some are thrill-seekers, some are laid-back, and some are in between. Custom visuals allow you to speak to each segment in their language, visually.

🤩Matching the Audience
Imagine running a family-friendly amusement park but using images of thrill-seeking adults for your promos. It doesn't align, right? By tailoring visual content, you resonate with your specific audience, making them feel 'this is for me.'

📈Boosting Online Bookings
So, how does this affect your online bookings? When people see themselves in your visuals, they're more likely to engage. And when they engage, they book. It's a simple but effective formula: Relevance = Engagement = Bookings.

💡Takeaway
If you're not incorporating custom visual content that matches your audience, you're leaving money on the table. Period. It’s not just about looking good; it's about connecting on an emotional level that leads to action.

Creative Director